Samsung opens its biggest experience store yet in India

Samsung India

Samsung has opened up its biggest experience store yet in India and according to the company it is a one-stop destination for all its products and services including enterprise offerings.

The store is being called Executive Briefing Centre and this 9,000 sq ft store has been opened at Samsung India headquarters in Gurgaon. The store will showcase Samsung’s presence in segments such as retail, transportation, manufacturing, air conditioning, education, smart homes, gaming and virtual reality, government and also banking, financial services and insurance sectors.

In a statement HC Hong, President & CEO, Samsung Southwest Asia said that while Samsung is doing amazingly well in India and has reached the position of number one MNC in the coutry, numbers aren’t not as important as the trust that people in India have put into the brand.

With this being Samsung’s largest EBC in the world, the company aims to capture at least 30 percent business from the B2B sector by 2020.

At the Executive Briefing Centre, enterprises can witness Samsung’s devices including product and mirror displays for retail zones, complete restaurant management systems with NFC tag readers and queue management systems for quick service restaurants among many others.

For government agencies, the EBC showcases solutions to address concerns ranging from security to productivity in fields as diverse as healthcare and education through offerings such as the Galaxy Tab IRIS. There are solutions for travel and transport, including airport self-check-in and entertainment options for airlines, digital catalogues, Virtual Reality solutions for different businesses and Samsung’s commercial air-conditioning offerings.

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