Reports indicate that a 3D sensing hardware market worth $14 billion could be created by Apple by the year 2020 as the Cupertino, California-based tech giant’s iPhone is set to emerge as the world’s biggest augmented reality platform. This is according to analysts at Wall Street firm Deutsche Bank.
Apple is expected to implement the 3D sensing hardware by next year’s second half on both the back and front parts of the new iPhone. The latest iPhone is expected to be released next week as Apple marks the tenth anniversary of its iconic product. Some of the features that are expected in the new iPhone include wireless charging, OLED display, full-screen display, dual-lens camera and facial recognition.
According to the analysts, as a result of Apple taking a leading position in AR, the user experiences on mobile device products from rivals such as Alphabet will increasingly become inferior for a period of about two years before they make up for lost ground. Consequently hardware providers will choose to deal with Apple rather than makers of Android devices. Some of the semi-conductor manufacturers who stand to benefit from this are Tong Hsing Electronic Industries Ltd, Sunny Optical Technology Group, Largan Precision Co, Aixtron SE and AMS AG NPV.
This comes in the wake of Apple being overtaken as the second largest smartphone maker in the world by Huawei in terms of sales. Since Nokia and Blackberry were the leading smartphone makers in the world, this is the first time that Apple has fallen into third place. In 2010 Apple surpassed Blackberry in sales and then went on to beat Nokia. According to Counterpoint Research Apple lost ground to Huawei three months ago. Apple could however resume its second position once it launches new versions of the iPhone which are expected to invigorate sales.
“While this streak could be temporary considering the annual iPhone refresh is just around the corner, it nevertheless underscores the rate at which Huawei has been growing,” said Counterpoint’s Peter Richardson.
In recent years Samsung and Apple have been battling for smartphone market share at the high end of the market and even though Samsung has been leading in sales, Apple has been taking the lion’s share of the sector’s profits. Huawei has on the other hand been dominating the low end of the market and its cheap devices have gained popularity in china and in regions such as the Middle East and South America.