Wal-Mart announced recently that it’s planning to expand its online grocery delivery service to a fleet of about 1,000 stores to more than 100 cities across the US as a part of its strategy to outdo its rivals including Amazon in the online grocery market. The company intends to serve more than 40% of the households in the country by the end to the year by leveraging its technology and connecting the entire firm’s business into a single seamless shopping experience for its users.
The improved services would include great grocery stores, easy pickup, quick service delivery, and other user-friendly apps and platforms. The company intends to bring the best of the company to its customers nationwide. The customers are granted prompt delivery of groceries as early as the same day at an affordable cost.
In addition, the users would not require subscribing to any service, and the customers are guaranteed to receive their first order delivered for free as part of the promotion of the new service known as FRESHCAR Promo.
The company is also renowned for its excellent online grocery pickup that enables its users to order the goods online and pick them in the nearest stores without the hassle of searching for parking space. Currently, the online delivery service is available in 1,200 Wal-Mart stores and more than 1,000 stores would be added by end of the year. Also, the delivery service is available in six markets in various categories of products including the groceries, home goods, electronics, essentials and much more.
The Wal-Mart’s grocery delivery service will be facilitated by various business partners including Uber and others for faster delivery of goods to the customers. The move comes after Amazon expanded its business of Amazon Prime grocery delivery service to two more cities, thus bringing the total number of their online stores to six across the country.
Wal-Mart will compete directly against the Amazon’s Prime Now service that provides a free two-hour delivery to the members of its loyalty program. The program replaced the company’s Amazon Fresh initiative that was launched ten years ago but scaled back due to competition.
Other rivals in the online grocery space include the Kroger and Target that have recently partnered with other third-party service providers including the Instacart, Deliv and Shipt. According to the latest news from CNBC, Wal-Mart intends to make its online delivery pickup of the groceries available to more than 2,200 stores by 2019 as part of its strategy to reach almost every household across the nation.