Jet.com Of Walmart Inc Takes Help Of Apple Inc. To Target The Affluent Category In The Urban Areas

Walmart’s Jet.com has taken a small help from Apple Incto target the people from an affluent category in the urban areas. Jet.com is featuring premium products and brands of Apple on its site to expand its reach in urban areas to attract the attention of the affluent category.

The merchandise of Apple such as iPhones, iPads, and Mac Computers is made available on the site last week. Chief Executive Officer of Walmart, Marc Lore, while taking a call to the media said Jet.com is curating products to appeal the population in cities like San Francisco and New York.

According to Marc Lore, Jet.com has enhanced the look and feel of the site to target various types of audiences and different demographics. Talks are ON to add more assortment to Jet.com and add more value to the parent.

The analysts and executives said the revamped Walmart.com has received a positive feedback from the customers. The Managing Director of GlobalData Retail, Neil Saunders, said according to the recent survey, the users have expressed happiness about the speed and easiness to shop at the site.

Walmart Inc Reports Robust Sales in Q1 2018, Targets 40% Growth for the Full Year

The e-commerce giant Walmart has reported a growth of 33% in Q1 2018. Its sales grew 50% in Q3. Doug McMillon, Chief Executive Officer of Walmart, said the company is expecting a full year growth of 40%.

The modified Walmart.com features personalized and local elements and attractive and more appealing photos to draw the attention of potential customers. It provides a specialty shopping experience for the users by offering 125 premium brands. The latest initiative is taken by the Lord & Taylor Flagship Store to debut on Walmart’s site. The Lord & Taylor Flagship Storewill introduce products like Miss Selfridge, Lucky Brand, Vince Camuto, and Tommy Bahama etc in the coming weeks on Walmart and provide more options for fashion enthusiasts.

Walmart Inc Forays into India

Walmart has also forayed into India recently to enhance its reach worldwide. The company has announced an investment of $16 billion in the India based e-commerce site Flipkart.com. It has acquired a stake of 77% in Flipkart, the largest acquisition in India. The value of India based online retailer Flipkart is estimated at $22 billion. The venture capital investors and private equities are making an exit from Flipkart by selling their stake to Walmart. The company is aiming to give a stiff competition to the global expansion of Amazon.

Walmart has also established its footprint in China in the year 2016 through an alliance with JD.com.

Brief Information about Walmart

Walmart serves the customers with high-quality goods through online presence and in retail stores worldwide.

 

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